In terms of financial crisis, many managers in different companies decided that the limited cost should begin to reduce and they stop advertising the company.
It's Very important in terms of crisis to make every action as well considering all the consequences thereof.
Many companies significantly reduce the expensive part of there advertising and switch to less expensive ways to reach their customers. Under expensive advertising understand the highest price paid for the receipt of a customer.
One of these cheap methods of advertising is advertising on the Internet and this allows with small investment to reach more customers.
To learn more about how to advertise on the Internet, you can see at the sites in this page.